This opening marks a significant step in the brand's international journey and the beginning of a long-term commitment to connect with one of the world's most style-conscious and culturally influential markets. The project was made possible thanks to the exceptional support of Handsome Corporation, Ten c's official distributor in Korea and a leading player in the country's high-end fashion industry. Handsome's deep market knowledge and retail excellence played a crucial role in bringing this project to life.
The new store, which will open with the sale of the AW25/26 collection, has a display area of 53 square metres and was designed in collaboration with the Forma77 studio.
The decor project presents an essential but not minimalist concept, born from the tension between narration and subtraction, between structure and intuition. Form, material, and intention meet in a subtle balance, guided by four key principles: lightness, minimalism, balance, and the unexpected.
Black and chrome metal surfaces suggest precision and controlled coolness, while concrete, stone, and raw finishes bring a tactile, grounded presence. Each contrast is designed to place the product at the center, its only true protagonist.
The space is not a backdrop, but a narrative device: neutral yet sculpted, simple yet refined, minimal yet rich in intention, carefully built to give the collections maximum visibility.
In mid-October, Ten c will present its first dedicated pop-up in Korea – a continuation of this shared vision between Ten c, Handsome and Forma77 to offer immersive and reflective experiences that go beyond the product itself.
