Blauer signs its first collaboration with the legendary photographer Bruce Weber, creating campaigns that are as intense as it is authentic and meaningful.
For the Fall/Winter 2025–26 season Weber shot in an urban-metropolitan Miami, the campaign takes the form of a visual set in which the brand’s identity meets Weber’s poetic vision. The central leitmotif is the family, explored in its infinite nuances: bonds, affections, deep connections.
For the 2026 Spring-Summer season, the Blauer collection describes the evolution of everyday life, amidst urban functionality, outdoor inspiration and contemporary design. A journey through technical materials, heritage details and an aesthetic that celebrates movement, personality and authenticity.
“With my latest campaign for Blauer, I thought about how important discovery is for me as a photographer.
I went into this spring-summer shoot for Blauer looking for adventure and I found it, thanks to the people who joined me for the journey. Many of the people I photographed I had discovered through adventures in the past year.
I saw Danilo Lo Monaco dance in Prague around the time I opened my exhibition there. He’s an exceptional talent, and I knew his sense of movement and performance would help the rest of the cast to loosen up. Everyone who I put into pictures with him was completely at ease, and he danced so romantically with men and women alike.
I discovered that in addition to being a true beauty, Rachel Harty is a poet — which was fantastic to learn. I love having a poet around, because they naturally bring such a feeling to any photographs they’re in.
Bram I discovered the new-fashioned way, via Instagram, where I was so impressed by his dedication to endurance races. I thought he looked rather like an actor from a Bergman film, but a hippie version and was delighted to discover he’s perfectly charming as well.
I was so pleased when Rachel Roberts agreed to come along for the shoot — we first worked together in Wales back in 1997 (!) for Italian Vogue. She’s as gorgeous now as she was then, as is her daughter Ava, who tagged along. Ava goes to Malibu High School, which I always imagined must be filled with spoiled brats — but she is the most lovely, down-to-earth young woman.
And on the kid’s side of things, I really enjoyed shooting Vera, who’s the daughter of an exceptionally talented artist I photographed this year for “All-American” named Zoya Cherkassky. Zoya is from Ukraine originally, Vera’s father is from Nigeria, and the family lived in Tel Aviv until the war started. Vera doesn’t smile too much, but has such a powerful presence in front of the camera.
Grayson was great too, the son of a carpenter and fireman I know from Montauk named Bobby Yurkewitch. In a funny turn of life, I had taken pictures of Bobby for Calvin Klein in Martha’s Vineyard with Christy Turlington years ago and filmed him for a Pet Shop Boys video.
Perhaps the funniest thing on this sitting was asking Giorgio Ramodetta, who I’ve worked with several times, to bring along his brother Marco. Giorgio is quite a big model and just passed his exams to be a dentist. But he couldn’t help being a big brother, telling Marco what to do all the time.
This whole shoot was filled with adventure and discovery. It’s important for me on set always to be curious and to have lots of laughter. You never know when the road will take a turn and lead you someplace exciting and unexpected.”
