Blauer USA is the brand that preserves and renews the tradition of American workwear.
Founded in Boston in 1936 to supply technical garments to police forces, the navy and other military corps, today Blauer reinterprets the concept of uniform in the fashion market, to dress men and women who are independent, cosmopolitan and conscious of quality, authenticity and the search for excellent, highperformance materials.
The style of Blauer USA brings a contemporary twist to the heritage of American military clothing, updating it with shapes, colours and materials in line with global fashion trends. The Blauer men’s and women’s collections include outerwear, leather goods, knitwear, shirts, trousers, dresses, caps and belts.
Blauer Kids is the clothing range for children. Like the adult collection, this has a strong and glamorous character, and includes jackets, polos, t-shirts, shirts and trousers.
Since 2016, Blauer USA has launched four licensed lines: accessories (bags, backpacks, wallets), shoes, eyewear and fragrances, expanding its product range and widening the brand’s market influence.